|
|||||||||||||||||||||||||
PLEASE NOTE: All
articles are copyright but you can link to this page or each article by copying
and pasting the html code EXACTLY as shown on each article page. Thank you. by Riemon Rahman http://www.digitalmobile.co.uk Digital World recently grabbed the headlines on 'Mobile news'. As part of a Mystery Shopper challenge, Digital World really impressed the mystery shopper with expert knowledge and terrific sales advice. 'Eastern promise on a GPRS quest Our Mystery Shopper heads across London's wild east end to Romford and tests sales knowledge about GPRS. One clued-up salesman in particular impressed more than the rest' Several weeks after O2 and Vodafone had launched GPRS to the retail market, I decided to find out just how well this great hope was being sold. I became a barrister on his day off looking for greater 'connectivity' when out of the office and wondering whether 'GPRS' was the answer. Getting The Lowdown nothing about 'connectivity' or 'GPRS'. Outside Digital World, an attractive young lady was leafleting passers-by with a nice line in personalised One 2 One propaganda. Taking one of the flyers, I went in to the store. She followed. Salim told me he had a solution and began the best pitch I have ever heard for high-speed data on the Orange network. As a salesman, Salim was incredible. He actually made me want to buy a data card even though I already have one. And Salim gave me a choice of solutions. As well as the data card, he suggested either infra-red or cable connection to a 6210, or buying a 6210 and PDA combo. It transpires that Digital World have a dedicated small business unit working above the store Monday to Friday. Salim was desolate. He couldn't demonstrate the kit I've no doubt he had upstairs. GPRS was a technology in its infancy he said. After the debacle of WAP, the networks just had to get this one right, Salim told me. "People expected the whole Internet on the screen of their phone. BTCellnet got them to believe WAP would deliver far more than it actually could." "Was WAP rubbish?" I suggested. Far from it, Salim told me. He then demonstrated how far WAP had come over the past few months. "He talked about a personal Intranet package delivered by WAP that the business unit could set up for me to access all kinds of information particularly pertinent to my job. My very own office WAP portal. Could he make an appointment for me to come in and see his colleagues, he asked as he deftly manipulated the keys on his 6210 to display, real time, a selection of WAP goodies. Someone actually demonstrating a service to a potential customer? Some mistake, surely. We moved on to the question of tariffs. Salim waved away my bumblings about not remembering how much I was currently paying a month by offering to do a billing analysis. If I sent him a few recent statements, he'd find me the best package and then connect me to Orange. Salim is an Orange evangelist. One 2 One was a great network for people who wanted to phone each other apparently. Orange was for those who wanted to integrate mobile connectivity into their lives. At some length, Salim told me why. He told me about the Orange Network Performance Promise, Value Promise, Every Phone, Line 2, Overseas calls. Fax and Data, Free WAP Weekend, Orange Reward Scheme and, finally, Wildfire. Soon, he promised, I could even specify the voice I wanted Wildfire to talk to me in. James Dean or Cindy Crawford. Elvis or David Dimbleby. As the sun began to set, I made it out of the store. But not before Salim had extracted a contact address and a promise I'd be back sometime during the week to let him show me what mobile can do for me now and will be able to do in the future. I guess that's why he didn't close the sale of a Card Phone. He knew he'd hooked me on an integrated business solution. Had this been real life and not a Mystery Shop, he'd have been right. ' Mobile New Check out the www.digitalmobile.co.uk for more details This article courtesy of http://www.mobilephonesites.co.uk. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.
These information sites are listed here because they may be of interest to our visitors. We have no control over their content and take no responsibility or give any guarantees, implied or otherwise, for the content or accuracy of these websites. |
|||||||||||||||||||||||||
